Meet the Producer: Jeff Cohen

Foodspring: gateway to food adventure
March 15, 2011 purba-ray.com

Jeff Cohen
Owner, Granola Gourmet

As a type 2 diabetic, Jeff Cohen was frustrated by a lack of snacks that wouldn’t cause a blood sugar spike but also tasted good. To fill the void, he started Granola Gourmet with his family, creating a line of energy bars that would meet the needs of diabetics, as well as athletes and health-conscious consumers. He made each bar with 100 percent natural and wholesome ingredients, all with low glycemic impact so they convert to sugar more slowly

What began in his kitchen at home quickly turned into a hit. His teenagers started getting requests for new flavors from their friends; soon after, he began selling to caterers on television show and movie sets. Designed to satisfy a sweet tooth, the bars have no refined sugar nor the fat and sodium content of other popular protein and energy bars. They are available in flavors like Ultimate Berry, Mocha Fudge, Chocolate Espresso and Spiced Orange Cranberry. They provide such an energy boost that a group of 18 climbers brought Granola Gourmet energy bars to eat for their meals and snacks during an eight-day climb to the top of Mt. Kilimanjaro. To learn more about his business, look for Cohen on ABC’s Shark Tank, which will air later this year.

 

Cohen shared more of his story with us:


How did you get involved with supporting the Mt. Kilimanjaro trek?
I think we all have an athlete within, and when I went on my journey to make a great-tasting low-glycemic snack I knew it would appeal to all types of athletes, from casual walkers to marathon runners and those adventurous enough to climb the 19,298 feet of Mt. Kilimanjaro. In our humble beginnings making bars for customers at local farmers markets and selling to caterers, I had no idea people would rely on our product for sustenance and energy to make the huge climb. We were approached by a local group out of Santa Clarita, Calif., made up of committed hikers that knew they needed our product for the journey. We were excited to be able to participate in the effort that took place more than 10,000 miles away.

Did the hikers eat your granola bars at the summit?
They ate the bars all the way up the mountain and commented that the guides loved the bars as well. They took pictures of our sign at the top. Definitely one of the high points in our company!

What is the most challenging or satisfying part of your job?
The most satisfying part of our job is when we attend the American Diabetes Expo every year in Los Angeles. Diabetics and their families swarm our booth and find our healthy diabetic-friendly bars taste great. It’s particularly rewarding to see my two teenage sons talking to the attendees about how their diabetic father came up with a product that they love. We can never stock enough product for the show and sell out every year.

Do you have a favorite flavor from your line?
I love the fruit flavors but can finally enjoy the chocolate ones without blood sugar concerns. My favorite is the Chocolate Espresso in our original recipe line and Ultimate Mocha Fudge from our new line of individually wrapped bars. They’re great in the morning when I need to rush out of the house without my cup of coffee.

If someone could shadow you for one day at your job, what would surprise that person most?
How much time I spend talking with people. I’m sharing my experiences for hours every day. Thank goodness I have an unlimited cell phone plan!

When you were a kid, what did you want to be when you grew up?
My dad was a corporate guy who was very successful. He taught us that no matter what you did, do it for others. Today I know that the more people I can help, the more successful I will be. I guess I always wanted to be an entrepreneur, whether that was working for others or myself, as I do today.

Aside from your products, what three food items can you always find in your kitchen?
You can always find apples, lemons from our tree, and although it’s not technically food, we make some great meals in our wok.

Energy Bars for Diabetics

by JoAnne Barbieri
Livestrong.com
June 21, 2011

Energy bars, in moderation, are great to use as a meal supplement or a workout snack. Many energy bars are not good choices for diabetics because they are packed with sugars, carbohydrates and artificial sweeteners. Selecting these high glycemic products would cause large surges in your blood sugar levels. However, there are a number of energy bars that have low glycemic levels and are made from natural sugar supplements.

Granola Gourmet Energy Bar

Granola Gourmet’s energy bars are low-glycemic, made with whole ingredients and do not contain dairy or wheat products. These vegan bars contain approximately 10g of sugar, allowing for a slow increase of blood sugar overtime. They are a great selection for you since they are not high fat, high sodium or high sugar. You can enjoy a variety of flavors, such as ultimate berry, chocolate espresso and brownie by either purchasing them on-line or in your local grocery store. “The reason why Granola Gourmet energy bars convert to sugar more slowly is because they are low glycemic, not because they have 10g of sugar. Low Glycemic foods provide longer periods of sustained energy, hunger relief and reduces the risk of experiencing blood sugar spikes.” (CORRECTION Explanation added by Granola Gourmet.)

Products For Diabetics Finally Taste Good

by Sheldon Baker
NutraInk
November 19, 2010

 

Products for Diabetics Finally Taste Good

According to the Centers for Disease Control (CDC), there are over 23 million diabetics in the U.S., and another 40 million people with pre-diabetes and other blood sugar issues. The CDC projects that 1 in 3 people could have diabetes by the year 2050.

Jeff Cohen has been a diabetic since 1993. He was frustrated while trying to find a snack that didn’t cause a blood sugar spike and also tasted good. He finally decided to create his own, and his company Granola Gourmet was born to solve the problem.

From humble beginnings in his family kitchen, the meal replacement bars were made in small batches using organic ingredients and became a weekly family tradition. His teenage boys began getting requests for new flavors from their friends. The cast and crew of Hollywood television shows from The Ellen Show, The Mentalist, Entourage and others on the Warner Bros. lot and CBS-TV began buying the bars. Soon they became the healthiest product on the Craft Services table catering to the motion picture industry. And Granola Gourmet became a local family-owned business success.

“…you’ll find our energy bar products priced the same or less than many of the bars that are not healthy…”

Jeff Cohen, Founder
Granola Gourmet

Cohen’s company has just introduced what it calls its Ultimate line of individually wrapped energy bars replying to consumer and grocer requests for natural portable snack items. The individually wrapped bars also respond to consumer demand for 100% natural grab-and-go snacks that don’t spike blood sugar. Made entirely in the U.S., the bars come in four flavors.

According to Cohen, as demand for diabetic food items becomes mainstream, many national retail and grocery store chains are expanding their healthy and natural product lines.

“While Granola Gourmet Ultimate Energy Bars are designed to satisfy your sweet tooth, the bars do not have refined sugar or the fat and sodium content of other popular protein and energy bars in its formulation,” explains Cohen.

“As a Type 2 diabetic, I wanted to create a product that is healthy, tasty and filling that could meet the needs of diabetics, as well as athletes and health conscious consumers.”

But is healthy food too expensive?

“Not anymore,” says Cohen. “Organic ingredients have come way down in price. We are seeing small differences in the cost of many of the organic ingredients we acquire today. In our case, you’ll find our energy bar products priced the same or less than many of the bars that are not healthy,” Cohen notes.

This is the first time consumers will have the opportunity to purchase Granola Gourmet’s individually wrapped bars or in a caddy of 10. Ultimate Berry with blueberries, Ultimate Fudge Brownie with a nutty texture, Ultimate Mocha Fudge with a chocolaty base and touch of coffee flavor and aroma and Ultimate Cran-Orange make up the Ultimate selection.

Granola Gourmet bars contains 10-12g whole grains and 530-590mg of omega-3. For those with other dietary requirements, the bars are free of wheat and dairy, low in sodium, and are kosher and vegan.

Santa Clarita, CA-based Granola Gourmet also uses Low Glycemic Index ingredients. Low Glycemic foods provide longer periods of sustained energy, hunger relief and reduces the risk of experiencing blood sugar spikes. As a result, Granola Gourmet bars convert to sugar more slowly.

In Northern California, Safeway and Vons are carrying the products. The nationwide grocery chain launch is supported by a giveaway rebate offer that enables customers to receive free Granola Gourmet Energy Bars in exchange for proof of purchase. For more information about Granola Gourmet visit www.granolagourmet.com.

In a sea of energy bars, customers have found Granola Gourmet products are 100% natural and formulated with several organic ingredients.

“When I think about our brand two words come to mind, healthy and delicious,” says Cohen. “When Whole Foods in Southern California began carrying our product line I knew we had something and decided to put extra effort into the business. Today, we are expanding and excited about the future,” Cohen says, with a big smile.

Products for diabetics finally taste good

by Sheldon Baker
examiner.com
November 19, 2010

According to the Centers for Disease Control (CDC), there are over 23 million diabetics in the U.S., and another 40 million people with pre-diabetes and other blood sugar issues. The CDC projects that 1 in 3 people could have diabetes by the year 2050.

Jeff Cohen has been a diabetic since 1993. He was frustrated while trying to find a snack that didn’t cause a blood sugar spike and also tasted good. He finally decided to create his own, and his company Granola Gourmet was born to solve the problem.

From humble beginnings in his family kitchen, the meal replacement bars were made in small batches using many organic ingredients and became a weekly family tradition. His teenage boys began getting requests for new flavors from their friends. The cast and crew of Hollywood television shows from The Ellen ShowThe MentalistEntourage and others on the Warner Bros. lot and CBS-TV began buying the bars. Soon they became the healthiest product on the Craft Services table catering to the motion picture industry. And Granola Gourmet became a local family-owned business success.

Cohen’s company has just introduced what it calls its Ultimate line of individually wrapped energy bars replying to consumer and grocer requests for natural portable snack items. The individually wrapped bars are also responding to consumer demand for 100% natural grab-and-go snacks that don’t spike blood sugar. Made entirely in the U.S., the bars come in four flavors.

According to Cohen, as demand for diabetic food items becomes mainstream, many national retail and grocery store chains are expanding their healthy and natural product lines.

“While Granola Gourmet Ultimate Energy Bars are designed to satisfy your sweet tooth, the bars do not have refined sugar or the fat and sodium content of other popular protein and energy bars in its formulation,” explains Cohen.

“As a Type 2 diabetic, I wanted to create a product that is healthy, tasty and filling that could meet the needs of diabetics, as well as athletes and health conscious consumers,” Cohen added.

This is the first time consumers will have the opportunity to purchase Granola Gourmet’s individually wrapped bars that also come in a caddy of 10. Ultimate Berry with blueberries, Ultimate Fudge Brownie with a nutty texture, Ultimate Mocha Fudge with a chocolaty base and touch of coffee flavor and aroma and Ultimate Cran-Orange make up the Ultimate selection.

Granola Gourmet bars contains 10-12g whole grains and 530-590mg of omega-3. For those with other dietary requirements, the bars are free of wheat and dairy, low in sodium, and are kosher and vegan.

Santa Clarita, CA-based Granola Gourmet also uses Low Glycemic Index ingredients. Low Glycemic foods provide longer periods of sustained energy, hunger relief and reduces the risk of experiencing blood sugar spikes. As a result, Granola Gourmet bars convert to sugar more slowly.

In California, SafewayVonsPavilions and Whole Foods are some of the stores carrying the products. The nationwide grocery chain launch is supported by a giveaway rebate offer that enables customers to receive free Granola Gourmet Energy Bars in exchange for proof of purchase. For more information about Granola Gourmet visit www.granolagourmet.com.

Carb alert No. 3: Fat-free may not be healthy

by Cary Castagna
Edmonton Sun
February 21, 2010

Here’s the third of three carb alerts from the folks at Granola Gourmet and staff at the Mayo Clinic:

Beware of fat-free products. Per gram, fat has more than twice the calories of carbohydrate or protein. If you’re trying to lose weight, fat-free foods might sound like just the ticket. But don’t be fooled by “fat-free” food labels.

Fat-free can still have carbohydrates. Fat-free foods can have more carbohydrates and contain nearly as many calories as the standard version of the same food. The lesson? You guessed it. Compare food labels for fat-free and standard products carefully before you make a decision.

And remember that the amount of total fat listed on a food label doesn’t tell the whole story. Look for a breakdown of types of fat.

Choose healthier fats. Although still high in calories, monounsaturated and polyunsaturated fats can help lower your cholesterol and protect your heart.

Limit unhealthy fats. Saturated and trans fats raise your cholesterol and increase your risk of heart disease

Fat Free/Nonfat

FDA regulations require reporting fatty acids expressed as triglycerides. In a strict interpretation, monoglycerides and diglycerides are not considered “fat,” and information about the saturation of their fatty acid components is omitted from the nutrition label.

Although there is a note at the bottom of the label: “adds a negligible amount of fat,” meaning triglycerides. The weight of the monoglycerides and diglycerides (and their calories) are ignored. There is no reporting requirement. One serving of 14 grams has less than 0.5 grams of each: fat (triglycerides), carbohydrate (rice starch), and protein (gelatin). Therefore, all the values may be rounded to zero! Look at the Nutrition Facts: Total Fat 0g, Total Carbohydrate 0g, Protein 0g. A serving of 14 grams only has 5 reported Calories.

Be aware of claims – 100% Natural, Fat Free, Nonfat … many food products prominently display enticing words to make them appealing to the consumer. The FDA requires the nutrition facts and ingredients list to be included on the packaging. If you are counting on the claims on the package, to determine if the claims are accurate, you can review the nutritional info.

Granola Gourmet (www.granolagourmet.com) makes gourmet energy bars for diabetics and their families.

MayoClinic.com gives users access to the expertise and knowledge of the more than 3,300 physicians and scientists of Mayo Clinic.

What else is new in health & fitness?

Torrance Daily Breeze
January 29, 2009

What is it:  A line with low-sugar granola bars invented by local entrepreneur Jeff Cohen, a diabetic who created them as a healthy way to deal with his own sugar cravings.

Who might want it: Diabetics, health nuts, athletes and moms looking for healthy kid-friendly snacks.

Where to buy it: Southern Calif. Whole Foods stores or www.granolagourmet.com.