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The Miracle of Zero Trans Fat

Marketing is awesome. Find one simple way to improve a product and suddenly you have a new claim. When Trans-Fat was given a bad name and went public, food makers took it out and suddenly we started buying products that claimed they had Zero Trans Fat.
In big bold letters on the package you’ll be attracted to Zero Trans Fat and buy it. Can you tell me what Trans Fat is or does for you? Well I had to look it up! Wikipedia says ( among other things, “Unlike other dietary fats, trans fats are neither essential nor salubrious[1] and, in fact, the consumption of trans fats increases one’s risk of coronary heart disease[2] by raising levels of “bad” LDL cholesterol and lowering levels of “good” HDL cholesterol.”
So it is good to buy products that have no TransFat! Now what kind of crap is in products you buy that have Zero Trans Fat?
Recently, my wife and I attended the huge Natural Products Expo in Anaheim. While there we met a manufacturer of an additive that is widely used in baking that claims Zero Trans Fat. That was the big claim Zero Trans Fat. So I looked at the label and there was a large amount of sugar in a serving.

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