Bars With a Burst

by Rajiv Leventhal
Vitamin Retailer
June 2012

Alternative energy sources, such as energy bars, provide a convenient way to meet an individual’s nutritional needs on an occasional basis, according to A person with a busy lifestyle may decide to eat an energy bar instead of skipping a meal or eating fast food. Energy bars also make an appropriate snack for a long-distance walk, run or bicycle ride to help avoid an energy deficit. Since energy bars do not require utensils, preparation or refrigeration, people can store them in the car, gym bag or carry-on luggage for a quick snack or occasional meal replacement.

Aside from providing needed energy during a long workout, energy bars can suffice as an occasional meal-substitute. Most energy bars contain some vitamins and minerals, and they tend to be more nutritious than a candy bar, a bag of chips or nothing at all. Those that contain nuts, seeds and whole grains offer a healthy dose of protein and fiber.

And sales have been energized as well. According to Nutrition Business Journal, the value of the Sports Nutrition and Weight Loss (SNWL) market was up by nearly $2 billion in 2010, showing a sales increase of nine percent over the previous year. In the past 13 years, the SNWL market has seen a remarkable compound growth rate of 10.2 percent.

Further, a recent Packaged Facts report stated that in the energy/nutrition bar category, new flavor and ingredient introductions along with improvements in taste and mouth-feel have made the future of these products look a lot more interesting. Manufacturers are targeting broader consumer dietary needs, including new nutrient options, and leaving out problem ingredients. Among the functional ingredients that manufacturers are using to vary the nutrition bar formula are CoQ10, L-carnitine, omega-3, resveratrol and vitamin K2. Below are a few examples of energy bars that are available on the market today.

Low-Glycemic Energy Bars
Granola Gourmet (Santa Clarita, CA) 4Real Energy Bars are clinically proven to be low glycemic, and are therefore ideal for people with diabetes, athletes or anybody interested in stable, sustained blood-sugar levels, the company stated. They have been tested on people with type 2 diabetes to determine their glycemic index (GI) value by scientists at GI Labs, who developed the concept of the glycemic index. On a scale where a GI of 70 or more is considered high GI and 55 or less is low GI, Granola Gourmet’s Energy Bars had GI values of only 19 to 25. The bars come in four flavors (Ultimate Berry, Mocha Fudge, Fudge Brownie and Cran-Orange) and are free of wheat and dairy, are very low in sodium, and are kosher and vegan.

Granola Gourmet

by Kyle Dodel
Food Review 101
February 9, 2012

We like to balance out the bad food we review with some healthier items like nutrition bars, and today that’s exactly what we’re going to be doing. While searching the internet for new products to try we stumbled across Granola Gourmet who produces “a delicious variety of 100% natural, low Glycemic energy bars”. While it might be difficult to find them at an actual store near you, you can purchase their bars online directly from them and receive them in about 2-3 days.  They make what they call original recipe bars and ultimate energy bars, and although were not really sure what the difference is we decided to try out the ultimate energy bars.  The ultimate energy bars come in four different flavors: Berry, Fudge Brownie, Mocha Fudge, and Cran-Orange.  If you want to learn more about Granola Gourmet, we suggest you check out their web-site and take a look at everything they have to offer.

First, we tried out the Berry bar, and our tasters thought the bar had an extremely strong strawberry flavor to it with hints of blueberries.  The berries are dotted throughout the bar, but the strawberry flavor comes in the form of an extract.  The texture of the bar is soft and chewy like a fresh-baked cookie, and we think a lot of people will certainly enjoy that aspect of these healthy bars.  Next, we tried out the Mocha Fudge bar, and our tasters thought this bar had just the right combination of chocolate and coffee.  The bar has bits of chocolate chips scattered throughout, and much like the first bar, this bar uses a coffee extract to get the strong mocha flavor that our tasters enjoyed so much.  Next, we tried out the Cran-Orange bar that has cranberries scattered throughout, and they decided to use orange extract to really give this bar a refreshing taste to it.  Lastly, we tried out the decadent sounding Fudge Brownie bar, and our tasters enjoyed this bar the most for several reasons.  Our tasters really enjoyed this bar because it had a really strong chocolate flavor to it that the other bars didn’t have.  Another reason we enjoyed this bar so much was because the texture of the bar actually reminded us of a brownie, hence why it’s called the ultimate fudge brownie.  Overall (4.5 out of 5).

The pros are that each of the four flavors taste like their namesake, they’re low in sodium, low on the glycemic index, and the texture is really soft and chewy.

The cons are that you have to order them from their web-site.

New Products

Vitamin Retailer
January 2011

Ultimate Energy Bars

SANTA CLARITA, CA—Granola Gourmet Ultimate Energy Bars are 100 percent natural and contain 10-12g of whole grains and 530-590mg of omega-3. For those with other dietary requirements, these energy bars (MSRP $1.69) are natural, free of wheat and dairy, contain no refined sugar, and are kosher, vegan and very low in sodium (15-35mg).

Products for diabetics finally taste good

by Sheldon Baker
November 19, 2010

According to the Centers for Disease Control (CDC), there are over 23 million diabetics in the U.S., and another 40 million people with pre-diabetes and other blood sugar issues. The CDC projects that 1 in 3 people could have diabetes by the year 2050.

Jeff Cohen has been a diabetic since 1993. He was frustrated while trying to find a snack that didn’t cause a blood sugar spike and also tasted good. He finally decided to create his own, and his company Granola Gourmet was born to solve the problem.

From humble beginnings in his family kitchen, the meal replacement bars were made in small batches using many organic ingredients and became a weekly family tradition. His teenage boys began getting requests for new flavors from their friends. The cast and crew of Hollywood television shows from The Ellen ShowThe MentalistEntourage and others on the Warner Bros. lot and CBS-TV began buying the bars. Soon they became the healthiest product on the Craft Services table catering to the motion picture industry. And Granola Gourmet became a local family-owned business success.

Cohen’s company has just introduced what it calls its Ultimate line of individually wrapped energy bars replying to consumer and grocer requests for natural portable snack items. The individually wrapped bars are also responding to consumer demand for 100% natural grab-and-go snacks that don’t spike blood sugar. Made entirely in the U.S., the bars come in four flavors.

According to Cohen, as demand for diabetic food items becomes mainstream, many national retail and grocery store chains are expanding their healthy and natural product lines.

“While Granola Gourmet Ultimate Energy Bars are designed to satisfy your sweet tooth, the bars do not have refined sugar or the fat and sodium content of other popular protein and energy bars in its formulation,” explains Cohen.

“As a Type 2 diabetic, I wanted to create a product that is healthy, tasty and filling that could meet the needs of diabetics, as well as athletes and health conscious consumers,” Cohen added.

This is the first time consumers will have the opportunity to purchase Granola Gourmet’s individually wrapped bars that also come in a caddy of 10. Ultimate Berry with blueberries, Ultimate Fudge Brownie with a nutty texture, Ultimate Mocha Fudge with a chocolaty base and touch of coffee flavor and aroma and Ultimate Cran-Orange make up the Ultimate selection.

Granola Gourmet bars contains 10-12g whole grains and 530-590mg of omega-3. For those with other dietary requirements, the bars are free of wheat and dairy, low in sodium, and are kosher and vegan.

Santa Clarita, CA-based Granola Gourmet also uses Low Glycemic Index ingredients. Low Glycemic foods provide longer periods of sustained energy, hunger relief and reduces the risk of experiencing blood sugar spikes. As a result, Granola Gourmet bars convert to sugar more slowly.

In California, SafewayVonsPavilions and Whole Foods are some of the stores carrying the products. The nationwide grocery chain launch is supported by a giveaway rebate offer that enables customers to receive free Granola Gourmet Energy Bars in exchange for proof of purchase. For more information about Granola Gourmet visit

Granola Gourmet Energy Bars

by Sarah Muir
New Products Editor
Natural Food Network Magazine
September 14, 2010

Created by a diabetic & his family, Granola Gourmet Energy Bars are 100 percent natural, made using ingredients with a low-glycemic impact, and made in California. The bars are wheat- and dairy-free, low-sodium and contain 10-13g of whole grains and 391-590mg of Omega-3′s each.

Shelf Talker: Try replacing your sugar fix with a delicious, healthy and low-glycemic replacement!

Individually wrapped 1.25-oz bars sell for a SRP of $1.69 each. They are packed 10 bars per multi-pack and 60 bars per case. Clam shell multi-packs contain a 10 bar value pack box that has a SRP of $12.99; there are six 10-packs per case totaling 60 bars; a 4-pack clam shell box has a SRP of $6.99; there are twelve 4-packs per case totaling 48 bars per case. Distributors: KEHE and DPI.  Retailers: Whole Foods, Safeway, Vons and more.